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Stanley Cup: A Fad? Or Here to Stay?

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 If you are a user of the popular social media interface TikTok, you have probably heard about the infamous Stanley Cup. It has started a new fad that many companies have followed. While Stanley as a brand has been around since 1913, what is known as "The Stanley Cup" is a 40oz tumbler-type cup. It has a tapered bottom, perfect for the small cup holders in your car, and a handle on the side, creating easy handling (no pun intended).  With the release of this tumbler, of course, came critics. Many people complained about the price, starting at $45, it is quite steep. There are complaints regarding the leakage around the straw hole. I also read a complaint regarding the lid and how difficult it can be to take off. Even with the critics taking rein, the cup is still hard to find and often sold out.  Despite all the hate, the cup still has an average of 4.5-star ratings. Reviews talk about how long the cup holds ice, how easy it is to clean, and how great it is that it fits i...
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Foldgers 'Bad Reputation'

<iframe width="560" height="315" src="https://www.youtube.com/embed/CIB-mWsFq1c" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe> As I indulged in my lazy summer routine of watching movies, I couldn't escape the relentless advertising of a particular company. Every commercial break bombarded me with the same captivating song in a series of ads, all from Folgers. Each advertisement revolved around a common theme: an older person savoring a cup of coffee or shopping, while a discerning younger individual observed their choices with judgment. Established in 1850, Folgers found itself at odds with the preferences of the new wave of artisan coffee lovers, garnering a reputation as a simplistic brand tailored to older generations. However, in a bold move to preserve their identity, Folgers...
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About Me

What's up?! My name is Madilyn Pellum, but I often go by my last name alone. (There are far too many people named Madi out there) I'm originally from the Portland Metro area where I grew up in a house filled with dogs (5 to be exact), they are how I often spend my free time, we like to watch movies together and go on hikes. Now, I am a student at Oregon State University studying for a B.S in Management and a minor in Marketing. I'm taking classes at LBCC this summer to stay ahead in credits. I'm taking marketing not only because it is required for both my minor and major, but also because next summer, I have a marketing internship lined up and want to get a head start on learning. I've always been fascinated with commercials and hope to dive further into that this year. One day, I hope to be working with big companies such as Nike and Apple.  Until Next Time,  Pellum
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